The Janesville Area Convention & Visitors Bureau (JACVB) is happy to announce the hiring of Alena Feldt as the new Marketing Director. In this role, Alena will lead overall marketing and advertising strategies in the promotion of Janesville as a tourism destination.
Most recently, Alena worked in marketing and media development for the Wisconsin Economic Development Association (WEDA), along with freelance work helping clients with graphic design, media campaign development, and branding projects. At WEDA, she led multi-channel campaigns promoting economic growth across Wisconsin, produced video and digital content to support new initiatives, and managed branded assets for statewide events and initiatives. Alena’s education at the University of Wisconsin-Whitewater led to experience managing advertising for on-campus offices like the Center for Global Education, affiliation and award recognition from the Whitewater Advertising Association, and certifications in Mass Media Literacy and Digital Communication to name just a few. Alena graduated from UW-Whitewater with a degree in Advertising and Public Relations, further shaping her passion in crafting visually engaging and strategic experiences.
“Some of my most wonderful childhood memories were made right here in Janesville,” shared Alena. “I’m incredibly grateful for the opportunity to help share this city’s story and inspire others to create lasting memories of their own. I hope to build meaningful campaigns that not only attract visitors, but also showcase our local pride and engagement.”
As Marketing Director, Alena will lead strategic marketing and advertising efforts for the JACVB and contracted communities including Edgerton and Milton. She’ll oversee marketing plans, ad campaigns, website content, and event promotions, ensuring a consistent, high-quality brand presence. Alena will also work closely with recipients of the JACVB’s Tourism Marketing Grant.
“It’s an honor to bring Alena to the JACVB team. Her strong education and experience, coupled with a vibrant personality and a love for the Janesville community, will serve to strengthen our team and our work to bring visitors and the associated economic impact to the Janesville area,” shared Christine Rebout, Executive Director of the JACVB.
